Commercial Sales Training

Commercial Sales Training

In today's competitive commercial HVACR marketplace, success depends on mastering proven sales strategies and building lasting customer relationships. ACCA's comprehensive commercial sales training series is specifically designed to equip HVACR professionals with the essential skills needed to expand their commercial market presence, increase revenue, and build sustainable business growth. Covering critical topics such as the Eight Step Sales Process, target market strategies, maintenance agreement sales, sales leadership, and direct marketing techniques, these sessions provide actionable sales methodologies that contractors can implement immediately to drive measurable results in their commercial operations.

$99
Non-Members
FREE
ACCA
Member

Upcoming Events

Commercial HVACR Service Sales Target Direct Marketing

November 12 at 1 PM ET
This webinar will focus on commercial HVACR target direct marketing and introduce many tools that you can customize and use immediately! Low Cost/High Impact Marketing is one of the keys to gaining leads and setting appointments with various levels of decision-making...
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Appointment Setting for Commercial HVAC Service Contractors

December 10 at 1pm ET
This live webinar teaches proven strategies and tools for setting appointments with new prospects and key decision-makers—covering scripting, messaging, and targeting high-value markets like healthcare, education, and industrial facilities—to make appointment setting easy and effective
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Commercial Project Sales Negotiating Skills

January 14 at 1pm ET
Learn a proven, step-by-step sales process to close higher-margin HVAC projects through effective negotiation, financial justification, and differentiated proposals.
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Four Keys to Negotiating Commercial Preventive Maintenance Agreements

Feb 11 at 1pm ET
Learn a proven four-step sales process to confidently sell commercial maintenance agreements through effective lead generation, client meetings, value assessment, and negotiation.
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Commercial Service Sales Leadership Support Tools

Mar 11 at 1pm ET
Develop the leadership, coaching, and strategic planning skills needed to manage high-performing sales teams using proven systems, KPIs, and generative AI tools for sustainable business growth.
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What You'll Learn:

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    Meet the Speaker

    Profile photo of James Grainy

    James Graening

    ACCA Speaker

    James has been a leader in sales and marketing, a corporate vice president and a sales training facilitator for over thirty-five years. Educated at the University of Akron for HR, Employee Relations and Psychology, James has worked as a salesperson, sales manager, general manager, and corporate VP of sales with a background in Energy Services, as well as a trainer and educator for several trade organizations including the ACCA, PHCC, HRAI (Canada), Honeywell, Service Experts, EAI Excellence Alliance and Comfort Systems USA.

    He has developed a vast amount of curriculum for trades contractors and is a published author. He currently is partnered with SBR and facilitates training classes on Sales, Marketing, Sales & Marketing Management and Strategic Business Planning. He offers onsite “private” training and is a “remote coach” for service businesses, as well as providing sales mentoring in the field.

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