January 25, 2018
The Air Conditioning Contractors of America’s (ACCA) Annual Conference and IE3 Expo in Washington, D.C., February 12-14 added more featured speakers to the programming lineup, including Hudson, Ink Founder and CEO Adams Hudson and Scott Smith, Marketing Coach for Hudson, Ink.
Hudson and Smith will lead the “Simplify Your Marketing, Multiply Your Results” session on day 1 of the conference. The marketing duo have travelled the country to teach contractors about their marketing technique, which focuses on reducing marketing complexity while increasing results.
“ACCA is excited to have the dynamic team of Adams and Scott joining our conference line up, and we know they will provide attendees with an in-depth look at their unique marketing tools,” said Paul T. Stalknecht, ACCA president and CEO. “This session will provide contractors with more ways to ‘Up the Ante’ in their businesses.”
Hudson stated, “We’re presenting attendees with a way to cut marketing complexity and cost, while increasing results. Not many marketing advisors are telling contractors to reduce marketing! But, we have proof that this method works, and we will share it at the ACCA Conference.”
Hudson and Smith’s marketing class has been so popular with contractors across the U.S. that they have been unable to present at ACCA’s conference for 3 years.
Smith noted, “We haven’t been able to attend for a few years due to this topic’s popularity, but we’re excited for the opportunity to finally ‘spill the beans’ publicly about our breakthrough marketing method at the ACCA Conference.”
For more information about the ACCA Annual Conference and IE3 Expo, contact Todd Washam, ACCA Director of Industry and External Relations, at todd.washam@acca.org or 703-824-8864.