Traditional Media – Print: Read all about it! Enter your best-performing print pieces of the year and tell the judging committee why it pays to print. Submitted entries can be either black and white or color, any size or format. Newspaper advertisements, pre-printed inserts, flyers, and publications, are accepted. Entries should include specifics metrics on how a print campaign impacted customer engagement or sales.
Traditional Media – TV or Radio: Has your company been a TV or radio star? Submit your original TV or radio ad and tell us how and why this exposure yielded positive results for your business. All entries in this category must have been broadcasted. Videos that were created for online platforms should be submitted in one of the online marketing categories.
Connections through Social Media: Are you trending? Enter your best and brightest social media marketing campaigns that connected with customers and increased your sales. Examples include Facebook, Twitter, Youtube, Pinterest, Snapchat, and more. Don’t forget to let us know how you defined success with your social media initiative, whether it be event attendees, engagements, impressions, an increase in followers, or other key performance indicators.
Connections through Digital or Mobile Marketing: Sponsored by Scorpion. How are you using the digital space to enhance your customer engagement and hit your sales goals? Share with us how you’re telling your story and reaching you customers in new and fun ways in the digital space. Submissions may include email campaigns, website enhancements, blogs, digital ads, texting initiatives, and more. Campaigns focusing on social media should see Connections through Social Media category.
Rolling Marketing – Vehicles: Your trucks, vans, and sales vehicles are rolling billboards that your customers and potential customers see every day. Share how your vehicles are telling your story and drawing customers to your business. Submissions should include a series of images of your fleet (trucks, vans, sales vehicles, etc.)