Marketing Masters

ACCA’s Marketing Masters Award Program

The Air Conditioning Contractors of America (ACCA) is launching its New Marketing Masters Awards Contest, sponsored by RYNO Strategic Solutions, to honor and recognize the best marketing programs developed and implemented by ACCA contractor members. Winners of the Marketing Masters Awards will receive national recognition at ACCA’s Annual Conference taking place March 28-30, 2022 in St. Louis, MO.  Winners will also receive recognition in a special ACCA Marketing Masters Portfolio distributed through ACCA Now magazine.

Why You Should Enter

Participation in ACCA’s Marketing Masters Awards Contest will encourage team building among employees and create excitement throughout your organization while demonstrating the importance of using creative marketing programs to boost sales and build customer loyalty.

As a participant you will have the chance to earn recognition as an industry leader in marketing execution as well as receive accolades in ACCA Now magazine. Winners will be honored at ACCA’s Annual Conference, March 28-30, 2022 in St. Louis, MO.

Who Can Enter

Any contractor, regardless of ACCA membership status. who is engaged in the creation and use of marketing to promote an HVACR contracting business. Advertising agencies may submit entries for ACCA contractor members, however since this is a contractor award, the contracting company will be awarded for the entry if chosen as the winner in any category. All companies who submit an entry in any category will receive a marketing benchmarking report developed from the information in the applications received.

What Entries Are Eligible?

Marketing campaigns and merchandising events held between January 1, 2020 and December 31, 2020. One entry may be submitted to multiple categories.

Categories

Traditional Media – Print: Read all about it! Enter your best-performing print pieces of the year and tell the judging committee why it pays to print. Submitted entries can be either black and white or color, any size or format. Newspaper advertisements, pre-printed inserts, flyers, and publications, are accepted. Entries should include specifics metrics on how a print campaign impacted customer engagement or sales.

Traditional Media – TV or Radio: Has your company been a TV or radio star? Submit your original TV or radio ad and tell us how and why this exposure yielded positive results for your business. All entries in this category must have been broadcasted. Videos that were created for online platforms should be submitted in one of the online marketing categories.

Connections through Social Media: Are you trending? Enter your best and brightest social media marketing campaigns that connected with customers and increased your sales. Examples include Facebook, Twitter, Youtube, Pinterest, Snapchat, and more. Don’t forget to let us know how you defined success with your social media initiative, whether it be event attendees, engagements, impressions, an increase in followers, or other key performance indicators.

Connections through Digital or Mobile Marketing: Sponsored by Scorpion. How are you using the digital space to enhance your customer engagement and hit your sales goals? Share with us how you’re telling your story and reaching you customers in new and fun ways in the digital space. Submissions may include email campaigns, website enhancements, blogs, digital ads, texting initiatives, and more. Campaigns focusing on social media should see Connections through Social Media category.

Rolling Marketing – Vehicles: Your trucks, vans, and sales vehicles are rolling billboards that your customers and potential customers see every day. Share how your vehicles are telling your story and drawing customers to your business. Submissions should include a series of images of your fleet (trucks, vans, sales vehicles, etc.)

Cost

First Category: Members $69.00 Non-Members $99

Each Additional Category: Members $39.00 Non-Members $69.00

Once a application is submitted ACCA will send an invoice to pay the application fee.

Become an ACCA Member


Submit an Award Application Now


Judging and Selection of Winners

A panel of judges will determine the winners in each marketing category, based on creativity, clarity, and the effectiveness of each program/promotion entered.

From the category winners, one “Elite Marketing Master” will be selected by ACCA Conference attendees.

Awards

Winners in each category, from each budget level, will be honored at ACCA Annual Conference taking place March 28-30, 2022 in St. Louis, MO. All winning entries will be highlighted at ACCA’s Annual Conference and recognized on stage during a general session.