November 2, 2021

11:30 AM - 1:00 PM
One Tribe. One Fight.
Jacob Schick, One Tribe Foundation

After a triple-stacked tank mine detonated below his vehicle in Al Anbar Province, Iraq in 2004, Jake Schick suffered compound fractures in his left leg and left arm; multiple skin, ligament, and bone losses; varying burns; partial loss of his left hand and arm; amputation below the knee of his right leg, traumatic brain injury (TBI) and post-traumatic stress disorder (PTSD).

Jake has undergone over 50 operations, 23 blood transfusions, and countless hours of rehabilitation. Yet, Jake will tell you his physical injuries weren't the worst that happened to him. For years, he dreaded his TBI and PTSD diagnosis, a common condition amongst warriors. "Physical pain reminds you you're alive, mental pain tests your will to stay that way," is a saying that Jake often says regarding mental health. "Pain is inevitable, suffering is optional," is another statement Jake frequently says while being a dealer of hope.

Jake has become a staunch advocate for maximizing the potential in people from all walks of life. He shares his story at public speaking engagements throughout the country, motivating people to be a better version of themselves each day. Jake also raises awareness on the effects of PTSD and the epidemic that claims nearly 22 veterans' lives each day.

Jake is a passionate and fearless leader whose quick-wittedness and stories of inner fortitude have a profound impact on everyone he meets. Jake is currently the CEO of 22KILL, an organization that raises awareness and combats suicide by empowering veterans, first responders, and their families through traditional and non-traditional therapies.

Jake has appeared on James Gandolfini's HBO special "Alive Day Memories: Home from Iraq," as well as "60 Minute Sports" and various other local and national venues. Additionally, Jake was featured in roles such as Clint Eastwood's productions, "American Sniper" and "The Mule" and also appeared in Bradley Cooper's production of "A Star is Born."

1:15 PM - 2:15 PM
You Found Great Technicians Where?
Matt Marsiglio, Flame Furnace

As the country grapples with a long-term workforce shortage, it's important to turn to new opportunities for hire. Nowadays, great technicians are often found in people and places you wouldn't expect. So, how do you find the talent you need?

Join Matt as he discusses Flame Furnace's successful recruiting program that expands outreach to non-traditional candidates.

1:15 PM - 2:15 PM
Trust Sucks
Nick Espinosa SCCISP, CIGE, CIMP, CIST Security Fanatics & BSSi2 LLC

You have technicians in the field and workers in the office. Are all of the systems used vulnerable? In this session, you will explore the problems and issues that arise from a mobile workforce. Nick will walk you through the best ways to secure and defend both the remote worker and the job site. This interactive session includes live demonstrations of hacking vulnerabilities!

2:30 PM - 3:30 PM
Workforce Development: From Homelessness to Hope
Ishan Heru, Community Connections

Decades of deficits in social infrastructure, mass incarceration, the opioid epidemic, and unprecedented housing costs have left America's workforce in perpetual crisis and homelessness. However, a deliberate combination of housing and workforce development initiatives can enable industries to shrink employment gaps with a homegrown labor base eager for a long-term career and financial stability.

This presentation by Ishan will highlight how housing and workforce development interventions can work together to build a thriving America.

2:30 PM - 3:30 PM
The 4 Keys to Hiring and Retaining Talent
Chris Crew, The Blue Collar Success Group

Hiring decisions are more than just deciding to add a new member to your team. In this session, Chris will share his step-by-step hiring and onboarding process so that you, too, can hire with confidence. As a previous owner and operator himself, Chris knows that the first day on the job is one of the most important experiences that can impact a new team member's decision to stay or leave in the short term.

Join Chris as he teaches four tips that are paramount to acquire and retain long-term talent.

3:45 PM - 4:45 PM
Invoice Coaching for Profit - Part One
Matt Akins, ACCA

This course will help you create a consistent level of service among your technicians. Properly adopted, this accountability focus gives you the visibility and one-on-one feedback to make rock stars out of all your technicians.

Join Matt and learn how to reduce client callbacks and company liability with this proactive quality improvement tool for managers.

3:45 PM - 4:45 PM
Attributes of a Great Service Manager
John Michel, Business Development Resources, Inc.
Whether transitioning from a technician or starting from a different industry, great service managers share common positive features. They are great team builders, are process-driven and are excellent at conflict resolution. Join John as he walks you through what key attributes to seek and develop in a service manager
5:00 PM - 6:00 PM
Joie de Vivre Reception
Mardi Gras Foyer
Visit us in the Mardi Gras Foyer for Food and Beverages!

November 3, 2021

9:00 AM - 10:00 AM
What About Those Wiggly Rules of Thumb?
Ed Janowiak, ACCA 

Rules of thumb exist for a reason. But are they good or bad to follow? Ed knows. Join Ed showcase his wisdom during this time and money-saving session as he:

  • Shares how to obtain quick references to good or bad airflow
  • Dispels myths and bad practices for quick airflow indicators
  • Covers good (fast and accurate) mathematical approaches to system performance
  • Identifies bad habits of leaning on bad data for heating and cooling systems
9:00 AM - 10:00 AM
How to Keep & Acquire New Employees Using the 5 Languages of Appreciation
Michael Sauer, Scorpion 
79% of employees who leave a job voluntarily cite a lack of appreciation as one of the key reasons for quitting. HOW TO CREATE A POSITIVE WORK ENVIRONMENT Teams of employees who feel appreciated are almost 20% more productive than teams who don’t feel this way. Learn how to effectively communicate using your co-worker’s language of appreciation so they feel appreciated at work and become your biggest advocate. In the 5 Languages of Appreciation, Michael Sauer, Master Trainer & Coach for Scorpion will help you identify and communicate the five languages of appreciation to express genuine appreciation to employees and staff in their language of appreciation, increase loyalty with the staff within your company, and create a more positive work environment. The key to enjoying your work is to feel valued and appreciated by those around you. Learn how to identify your co-worker’s authentic language of appreciation; Words of affirmation, quality time, acts of service, tangible gifts, and physical touch.
Michael Sauer is Scorpion’s Master Trainer & Coach who has 18+ years of experience as a certified speaker, coach, trainer and professional consultant who works exclusively with trades businesses to develop customized programs to help them achieve their respective leadership, management and sales goals. Please feel free to email him with any questions or suggestions at
10:15 AM - 11:15 AM
We Need More People
Cody Novini, SoCal Airflow Pros & Shelly Matter, HB McClure

The HVACR industry has been in a workforce deficit for more than a decade. What can we do to help people realize that HVACR is a viable career option? Join Cody and Shelly as they discuss the approaches they take for bringing in veterans and others into their own companies.

10:15 AM - 11:15 AM
Change the Conversation From Price to Value and Own the Whole Home
Cynthia Adams, Pearl Certification 
Jessica Bazzi, Owens Corning

Learn about an approach that has been used successfully by HVAC contractors to sell upgrades, build long-term trust, and drive referrals. In this session, Cynthia and Jessica discuss new opportunities to expand your lines of business and gain more revenue from existing customers. Because of the increased scope and expense, it’s important for salespeople to be comfortable selling on value over price. Learn about new tools and techniques to help your team do so.

11:30 AM - 12:30 PM
Invoice Coaching for Profit - Part Two
Matt Akins, ACCA

This course will help you create a consistent level of service among your technicians. Properly adopted, this accountability focus gives you the visibility and one-on-one feedback to make rock stars out of all your technicians.

Join Matt and learn how to reduce client callbacks and company liability with this proactive quality improvement tool for managers.

11:30 AM - 12:30 PM
Placing an Ad Isn't Enough. Do More With Your Marketing Dollars
Crystal Williams, Lemon Seed Marketing

As we know, marketing is much more than placing an ad or posting once in a while on social media. Instead, marketing is a consistent process that tells a complete and compelling story to attract the right people to your brand. So how do you execute a successful marketing strategy that can grow your business? Join Crystal as she walks you through how to approach a full-scale marketing program to help your business bring in ideal customers and applicants at higher volumes.

12:30PM - 1:45PM
Hands Down, The Best Session
Lisa Ryan, Grategy
Bring your questions, mistakes, and ideas for this interactive roundtable-like discussion session. Lisa will take you through several topics that all require your input. So come prepared to talk about anything from workforce development and marketing to leadership and learning how to take a break. You’ll cover as many ideas as the time allows and leave with some best practices you can actually use.