The Solar Forum 2022


Crowne Plaza, Phoenix Airport | Phoenix, AZ

November 14-15, 2022

solar forum

About the
Solar Forum

At the Solar Forum, presented by the Air Conditioning Contractors of America and Pearl Certification, you will hear from leading experts about the impact of trends like “all-electrification” and “smart monitoring” on your HVAC business – good and bad! We will discuss how HVAC integrates with solar, batteries, time-of-use utility rate structures, and other technologies, as well as how those trends are accelerating through policies, economics, and market forces.
We encourage you to join us for inspiring educational sessions, learn about innovative products, and meet passionate service providers. Be sure to take advantage of the many opportunities to network with HVAC and solar contractors.

Make the investment that will create a powerful ripple effect in our industry and the communities we serve!



View Agenda

Solar Forum


The Solar Forum 2022


Per Attendee Cost

Individual Cost



The Faster Change Occurs, The More Likely Old Ways of Doing Business Will Fail

Sell Your Services with More Success by addressing the challenges and opportunities HVAC contractors are facing from the rapid adoption of solar, storage, and connected home devices. Become more successful at appealing to new consumer preferences and buying habits.

Learn how companies have adjusted their business model to expand their revenue streams and create synergies between their HVAC services and additional services.

Changing consumer preferences rewards contractors who understand, communicate, and deliver lifetime value to their customers. Likewise, the contractors who understand how homes create, distribute, and use energy are the best positioned to succeed in the future.

This event will help you stay on top of emerging technologies and demonstrate the value of renewable energy solutions and solar certifications. Stay ahead of the curve by learning to identify critical intersection points between the HVAC, solar, and energy efficiency industries, as well as the value of partnering with quality trades outside your current business offerings. This event is about making investments that will create a powerful ripple effect.


November 14, 2022

8:30 AM - 9:00 AM
Breakfast Bites with Sponsors
9:00 AM - 9:15 AM
Welcome - Cynthia Adams, Pearl Certification
9:15 AM - 10:30 AM
Learning Lab 1: HVAC, Solar & Smart Technologies - The Future of Home Services with Casey Murphy, Pearl Certification, and Guest Panelists

Casey MurphyHigh-quality HVAC contractors understand the interplay between a home’s building shell and its impact on HVAC design, installation, and maintenance. Exciting new opportunities exist for HVAC contractors that understand the interplay between a home’s solar, battery, and electrical system on HVAC system design and installation. Understand what the home of the future looks like, how it’s being built today, and the risks and benefits it brings to your company.

10:45 AM - 12:00 PM
Learning Lab 2: Opportunity Abounds: Take Your Unfair Share of the Multi-Billion Dollar Solar Business Without Being a Solar Installer with Derek Estes, Pearl Certification and Panelists

Derek EstesHow do you increase Customer Lifetime Value (CLV) and revenue for your company, while providing an experience worthy of garnering repeat customers? If you're running a successful HVAC business, chances are you're already taking every opportunity to engage your customers, get back into their homes regularly, and truly WOW them. However, ancillary services and service contracts can only take you so far. Join us to hear about opportunities you should capitalize on now! We'll explore strategic partnerships, as well as the incredible opportunities that lie in the multibillion-dollar solar storage space.

12:15 PM - 1:45 PM
Learning Lab 3 and LUNCH: Delivering the Future Today; How it Works IRL with John White, Pearl Certification and Panelists

John WhiteJoin experts that are practicing what we're preachin' by futurizing their business. In this fireside chat-style panel with executive leaders from Nerd Power and GreenBrilliance, you will learn about successful reduction and production methods, outsourcing solar, partnering with solar firms, and much more.

2:00 PM - 3:15 PM
Learning Lab 4: Leveraging mechanical Expertise to Reduce Energy and Support Electrification Initiatives in the Years to Come with Sam Mather, Aeroseal

Sam MatherThe residential energy industry has expanded beyond generating kW’s on rooftops of homes for offsetting power usage. Solar contractors are being called on more and more to reduce the energy load and create an immediate boost to residential solar sales. In this discussion, we will discuss the distribution inefficiencies of the HVAC system and how those inefficiencies can be used to provide value to the homeowners, HVAC, and solar contractors. We will outline where contractors have used kW reduction models, retention of sold opportunities with energy reduction plans, and differentiation of service offerings to grow their revenue in an exceedingly competitive market.

3:15 PM - 3:45 PM
Snack Break with Sponsors

3:45 PM - 4:45 PM
Learning Lab 5: Add KWs to Your BTUs to Increase $$$: HVAC and Solar with Eric Torykian, Mosaic

Eric TorykianLeverage the knowledge you’ve gained from Learning Labs 1, 2, and 3, and close the circle! Acquire new, practical tips and sales acumen to present the affordability of whole home electrification upgrades. Learn how to deliver homeowner value by discussing how to replace an aging HVAC system and installing future-proof electrical upgrades, so the panel is locked and loaded for solar, EV, and batteries in the near future. Explore the customer experience inside the home and learn how to change the conversation from overall price to monthly payments.

5:00 PM - 6:00 PM
Reception with Sponsors

November 15, 2022

8:30 AM - 9:00 AM
Breakfast with Sponsors

9:00 AM - 10:00 AM
Learning Lab 6: Renewables and Policy Barton James, ACCA and Robin LeBaron, Pearl Certification

Barton JamesRobin LeBaronDid you know the United States Government offers tax credits, deductions, and funding for heating and cooling-related expenses, including solar? There’s no question that these programs help drive business for the industry, and they can help put money in your pocket too. Join Barton James, ACCA and Robin LeBaron, Pearl for a spirited discussion and learn how your company can take advantage of federal incentives available to contractors.

10:15 AM - 11:30 AM
Learning Lab 7: Put Your Business at the Center of the Network with Robin LeBaron, Pearl Certification

Robin LeBaronHow do you stand out in a crowded market? And how do you reach customers who don’t understand the value of your products and services – and don’t know why they should care? We’ll talk about programs that are bringing together the best of the public and private sectors to educate homeowners and drive them to your business. Learn how to leverage the networks and communication channels of local companies that have a stake in your work, from real estate brokers to manufacturers to utilities. We’ll also discuss how you can work with us to focus public dollars on public education that creates leads and makes a difference to your bottom line.

11:30 AM - 11:45 AM
Closing Remarks - Barton James, ACCA


Crowne Plaza, Phoenix Airport
4300 E Washington St, Phoenix, AZ 85034

Located in the heart of Phoenix with spacious guest rooms looking out over the city, this ideal location is the closest hotel to Phoenix Sky Harbor International Airport and has a complimentary shuttle to take you to and from the terminal. BOOK OUR SPECIAL ROOM RATE UNTIL OCTOBER 14, 2022. Contact Ruby Valencia if you have any trouble booking your room at or by phone (602) 286-1139.

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