Agenda

While marketing is essential to help businesses grow their brand, determining the right marketing budget can be tricky. Luckily, there are plenty of low-cost online resources that can help you create compelling advertising, videos, social media posts, and more! Programs like Canva, Fivvr, Elance, Ebyline, and AppSumo can change how your business reaches customers and how customers view your brand.

Join Craig and Melissa as they explore some of the best low-cost sites and programs that will save you money on marketing while paying big dividends on your bottom line.

The top complaints against contractors typically boil down to two things: customer service or technical support. Any client-centric business needs to ensure its employees treat customers with top-tier customer care and support. Businesses must, therefore, offer quality training in superior customer service techniques and hold employees accountable for applying those skills in the field.

Join Alisha as she helps you establish a training and accountability program to ensure your clients receive the best care and benefit your businesses by reducing callbacks, save money, improve morale, and more.

With a renewed push for students to attend trade schools and community colleges for careers in skilled trades, some companies have created a recruiting pipeline to address these needs on their own. One business, HB McClure, has been strategic about supporting local high schools, tech schools, and post-secondary technical schools to raise awareness of the vast opportunities a career in the trades can offer.

Join Shelly as she walks you through their recruiting program and how their approach has become a lifeline in bringing new talent to their company.

Hiring decisions are more than just deciding to add a new member to your team. In this session, Chris will share his step-by-step hiring and onboarding process so that you, too, can hire with confidence. As a previous owner and operator himself, Chris knows that the first day on the job is one of the most important experiences that can impact a new team member's decision to stay or leave in the short term.

Join Chris as he teaches four tips that are paramount to acquire and retain long-term talent.

Effective and consistent communication is the best way for teams to work together quickly and efficiently. While that may sound simple in theory, how do you execute this in the field?

Join Renee as she discusses strategies to establish successful communications across your teams. You’ll leave with key performance indicators (KPIs) to support your goals and hold your team accountable.

Bring your coffee and let’s talk about ways you can listen to your team and get their buy in on your management, sales and other operations. It might sound like a buzzword, but it builds trust and reduces the need to sell the end result to them. That saves time and money. Jen will facilitate a discussion on the ways you can work with your team members and find new ideas and viewpoints that can help you break out of the same old-same old rut.

Business insurance policies can are complex and can be confusing. Join us for a discussion that focuses on contractors top insurance concerns. This conversation will give you a better understanding of how to can take more control of your companies insurance and risk management, which ultimately affects your bottom line.

Join Nick as he takes you on a deep dive into threats, hacking attacks, and dark web exposure faced by corporations and government entities. You will also explore the foundational concepts of creating a well-protected organization. This session will include live demonstrations of hacking vulnerabilities!

As we know, marketing is much more than placing an ad or posting once in a while on social media. Instead, marketing is a consistent process that tells a complete and compelling story to attract the right people to your brand. So how do you execute a successful marketing strategy that can grow your business?

Join Crystal as she walks you through how to approach a full-scale marketing program to help your business bring in ideal customers and applicants at higher volumes.

Regardless of your current company size, there are many ways to increase the number of calls and jobs you respond to on a given day. One way to boost your productivity is to organize your work van to safely secure tools and find what you need in less time to get jobs done faster.

Join Jon to unlock key strategies to perform your job at peak efficiency, leading to money in your pocket.

Decades of deficits in social infrastructure, mass incarceration, the opioid epidemic, and unprecedented housing costs have left America's workforce in perpetual crisis and homelessness. However, a deliberate combination of housing and workforce development initiatives can enable industries to shrink employment gaps with a homegrown labor base eager for a long-term career and financial stability.

This presentation by Ishan will highlight how housing and workforce development interventions can work together to build a thriving America.