November 1, 2021

10:30 AM - 11:30 AM
Boost Your Business Without Breaking the Bank
Melissa Broadus, ACCA

While marketing is essential to help businesses grow their brand, determining the right marketing budget can be tricky. Luckily, there are plenty of low-cost online resources that can help you create compelling advertising, videos, social media posts, and more! Programs like Canva, Fivvr, Elance, Ebyline, and AppSumo can change how your business reaches customers and how customers view your brand.

Join Melissa as they explore some of the best low-cost sites and programs that will save you money on marketing while paying big dividends on your bottom line.

10:30 AM - 11:30 AM
Build Better Teams
John Michel, Business Development Resources Inc
Efficient and effective teams are key to profitability. But with so many different personalities and motivations, getting people to work well together can be a challenge. In this session, John will demonstrate ways to introduce and support more effective and efficient practices win your team.
11:30 AM - 12:45 PM
Roundtable Lunch - Hands Down, The Best Session
Lisa Ryan, Grategy
Bring your questions, mistakes, and ideas for this interactive roundtable-like discussion session. Lisa will take you through several topics that all require your input. So come prepared to talk about anything from workforce development and marketing to leadership and learning how to take a break. You’ll cover as many ideas as the time allows and leave with some best practices you can actually use.
1:00 PM - 2:00 PM
Training and Accountability for Client Care
Alisha Lawrence, Classic Air's One Hour Heating and Air Conditioning

The top complaints against contractors typically boil down to two things: customer service or technical support. Any client-centric business needs to ensure its employees treat customers with top-tier customer care and support. Businesses must, therefore, offer quality training in superior customer service techniques and hold employees accountable for applying those skills in the field.

Join Alisha as she helps you establish a training and accountability program to ensure your clients receive the best care and benefit your businesses by reducing callbacks, save money, improve morale, and more.

1:00 PM - 2:00 PM
Shining a Positive Light on HVAC as a Career
Shelly Matter, HB McClure/HB Home Service Team

With a renewed push for students to attend trade schools and community colleges for careers in skilled trades, some companies have created a recruiting pipeline to address these needs on their own. One business, HB McClure, has been strategic about supporting local high schools, tech schools, and post-secondary technical schools to raise awareness of the vast opportunities a career in the trades can offer.

Join Shelly as she walks you through their recruiting program and how their approach has become a lifeline in bringing new talent to their company.

2:15 PM - 3:15 PM
Workforce Development: From Homelessness to Hope
Ishan Heru, Community Connections

Decades of deficits in social infrastructure, mass incarceration, the opioid epidemic, and unprecedented housing costs have left America's workforce in perpetual crisis and homelessness. However, a deliberate combination of housing and workforce development initiatives can enable industries to shrink employment gaps with a homegrown labor base eager for a long-term career and financial stability. This presentation by Ishan will highlight how housing and workforce development interventions can work together to build a thriving America.

2:15 PM - 3:15 PM
Renee's Top 10 for Building Strong Teams Through Communication
Renee Lucas, LCS Heating and Cooling, LLC

Getting new employees is hard. Keeping them is harder. If your company has nothing more to offer than an extra dollar per hour, you'll find yourself constantly taking 2 steps forward and 3 steps back with your team. Communication between the office and field staff is key in creating a successful company culture that makes people want to stay. Communication sounds simple but how do you make it happen? Renee will help you learn ways to establish successful communications and respect between and within your teams. This will help to create the company culture you strive for, increase employee tenure and ensure everyone has happier days. You'll leave with KPI's to support your goals and hold your team accountable.

3:15PM - 3:30PM
Nawlin's Noshes Snack Break


3:30PM - 4:30PM
Gratitude Strategies to Boost Your Business and Lift Your Life
Lisa Ryan - Grategy

In this workshop, you will discover strategies to create an onboarding process that focuses on the long-term successful integration of your new hire into your company. From the first day to the first year, you'll be able to design onboarding guidelines that work for you and your leadership team.

3:30PM - 4:30PM
You Have Insurance - But Are You Covered?
Stephen Hood - Federated Insurance

Business insurance policies can are complex and can be confusing. Join us for a discussion that focuses on contractors top insurance concerns. This conversation will give you a better understanding of how to can take more control of your companies insurance and risk management, which ultimately affects your bottom line.

November 2, 2021

9:00 AM - 10:00 AM
Hacking the Hacker
Nick Espinosa SCCISP, CIGE, CIMP, CIST Security Fanatics & BSSi2 LLC

Join Nick as he takes you on a deep dive into threats, hacking attacks, and dark web exposure faced by corporations and government entities. You will also explore the foundational concepts of creating a well-protected organization. This session will include live demonstrations of hacking vulnerabilities!

9:00 AM - 10:00 AM
Placing an Ad Isn’t Enough. Do More with Your Marketing Dollars
Crystal Williams, Lemon Seed Marketing

As we know, marketing is much more than placing an ad or posting once in a while on social media. Instead, marketing is a consistent process that tells a complete and compelling story to attract the right people to your brand. So how do you execute a successful marketing strategy that can grow your business?

Join Crystal as she walks you through how to approach a full-scale marketing program to help your business bring in ideal customers and applicants at higher volumes.

10:15 AM - 11:15 AM
How to Improve Your Weekly Productivity With the Proper Van Setup
Jon Bezon, Adrian Steel

Regardless of your current company size, there are many ways to increase the number of calls and jobs you respond to on a given day. One way to boost your productivity is to organize your work van to safely secure tools and find what you need in less time to get jobs done faster.

Join Jon to unlock key strategies to perform your job at peak efficiency, leading to money in your pocket.

10:15 AM - 11:15 AM
The 3 Biggest Myths of Online Booking
Ray Clark, Schedule Engine

When new tools, projects, or solutions come on board — it's usually the office and/or operations manager that's tasked with "figuring out the new process". Today’s consumers expect easy, convenient, online-based scheduling options when doing business with their local contractor. In our industry, contractors have been skeptical about allowing their customers to book online because dispatching the right technician is far more complicated than scheduling a dentist, doctor, or any other appointment. Backed by real data across hundreds of contractors, let’s debunk the biggest myths of online booking!.

11:30 AM - 1:00 PM
One Tribe. One Fight.
Jacob Schick

After a triple-stacked tank mine detonated below his vehicle in Al Anbar Province, Iraq in 2004, Jake Schick suffered compound fractures in his left leg and left arm; multiple skin, ligament, and bone losses; varying burns; partial loss of his left hand and arm; amputation below the knee of his right leg, traumatic brain injury (TBI) and post-traumatic stress disorder (PTSD).

Jake has undergone over 50 operations, 23 blood transfusions, and countless hours of rehabilitation. Yet, Jake will tell you his physical injuries weren't the worst that happened to him. For years, he dreaded his TBI and PTSD diagnosis, a common condition amongst warriors. "Physical pain reminds you you're alive, mental pain tests your will to stay that way," is a saying that Jake often says regarding mental health. "Pain is inevitable, suffering is optional," is another statement Jake frequently says while being a dealer of hope.

Jake has become a staunch advocate for maximizing the potential in people from all walks of life. He shares his story at public speaking engagements throughout the country, motivating people to be a better version of themselves each day. Jake also raises awareness on the effects of PTSD and the epidemic that claims nearly 22 veterans' lives each day.

Jake is a passionate and fearless leader whose quick-wittedness and stories of inner fortitude have a profound impact on everyone he meets. Jake is currently the CEO of 22KILL, an organization that raises awareness and combats suicide by empowering veterans, first responders, and their families through traditional and non-traditional therapies.

Jake has appeared on James Gandolfini's HBO special "Alive Day Memories: Home from Iraq," as well as "60 Minute Sports" and various other local and national venues. Additionally, Jake was featured in roles such as Clint Eastwood's productions, "American Sniper" and "The Mule" and also appeared in Bradley Cooper's production of "A Star is Born."