Our Veteran's Day Welcome Reception is a tribute to the courageous individuals among us who have served or are currently serving, as well as those who have passed on. This gathering will honor the dedication and sacrifice of our veterans, and it will bring together our attendees, sponsors, exhibitors, speakers, staff, and the IHACI Executive team in a spirit of gratitude and recognition. Join us as we come together to honor their service and commitment to our nation.

Join us for our opening breakfast session, where we'll discuss the collaboration between ACCA and MAP Consulting. We'll emphasize the importance of supporting Service Managers and other leaders by encouraging them to attend training and conferences. We all recognize that the cornerstone of effective leadership is simply showing up, and we admire the commitment of those in attendance at the 2024 Service Managers Forum. Networking sessions like this breakfast offer invaluable opportunities for growth and guidance. Connect with your peers who face similar challenges and successes as you. Juggling responsibilities between reporting to supervisors and overseeing technicians can be overwhelming. Join us as we navigate leadership challenges, share insights, and create a community dedicated to everyone's success.

Rick Gutenmann
MAP Consulting, former Head of Training & Development at Goettl

Rick joined MAP after a successful career in a variety of business sectors spanning 35 years.

Rick's career began at Stony Brook University in Long Island, NY teaching students as well as recruiting, training, and developing entry level professionals. His many accomplishments and valuable contributions earned him the coveted university tenure.

His entrepreneurial spirit led him away from higher education and into the world of residential home construction. Rick started and developed a profitable business building custom beach homes in Pensacola, Florida. His attention to detail and commitment to quality earned recognition for ìHome of the Yearî during the West Florida HBA Parade of Homes in 2008.

Never shying away from the challenge of a career change, Rick earned a Florida real estate license and became an Accredited Business Intermediary (ABI) working for Business Brokers South. As a business broker, Rick learned how to calculate business valuations, bring buyers and sellers together, and facilitate sales. This experience also exposed him to a multitude of industries with a variety of business models and financial structures.

With a keen understanding of small business success factors, Rick turned his attention to the HVACR market and became a sales driver and general manager for Lee Heating & Cooling and later Climate Control Experts, both in Las Vegas, NV. As a Certified Building Analyst, Rick established himself as a leader in home energy efficiency within the residential HVACR industry.

His final stop in the HVACR industry was with Goettl Air Conditioning and Plumbing, one of the largest and most profitable HVACR businesses in North America and a star MAP client. As a member of Goettlís leadership team, Rick created an in-house training program (the Goettl Academy) focusing on both technician training as well as management and leadership development for Goettlís 12 locations. Goettl earned MAPís prestigious Presidentís Award 7 years in a row.

Rick is a voracious reader and life-long learner. He earned a Bachelors in English from Huntingdon College in Montgomery, AL and a Masters in Counseling & Development from Auburn University.

Time is our most precious resource. We can’t buy it, create it, or retrieve it. But we can make the most of it by taking charge of our actions and learning how to get more done in less time while creating the work-life balance we all crave. Prioritization, organization, delegation, focus, and action are your keys to generating breakthrough results and achieving your impossible.

Rick Gutenmann
MAP Consulting, former Head of Training & Development at Goettl

Rick joined MAP after a successful career in a variety of business sectors spanning 35 years.

Rick's career began at Stony Brook University in Long Island, NY teaching students as well as recruiting, training, and developing entry level professionals. His many accomplishments and valuable contributions earned him the coveted university tenure.

His entrepreneurial spirit led him away from higher education and into the world of residential home construction. Rick started and developed a profitable business building custom beach homes in Pensacola, Florida. His attention to detail and commitment to quality earned recognition for ìHome of the Yearî during the West Florida HBA Parade of Homes in 2008.

Never shying away from the challenge of a career change, Rick earned a Florida real estate license and became an Accredited Business Intermediary (ABI) working for Business Brokers South. As a business broker, Rick learned how to calculate business valuations, bring buyers and sellers together, and facilitate sales. This experience also exposed him to a multitude of industries with a variety of business models and financial structures.

With a keen understanding of small business success factors, Rick turned his attention to the HVACR market and became a sales driver and general manager for Lee Heating & Cooling and later Climate Control Experts, both in Las Vegas, NV. As a Certified Building Analyst, Rick established himself as a leader in home energy efficiency within the residential HVACR industry.

His final stop in the HVACR industry was with Goettl Air Conditioning and Plumbing, one of the largest and most profitable HVACR businesses in North America and a star MAP client. As a member of Goettlís leadership team, Rick created an in-house training program (the Goettl Academy) focusing on both technician training as well as management and leadership development for Goettlís 12 locations. Goettl earned MAPís prestigious Presidentís Award 7 years in a row.

Rick is a voracious reader and life-long learner. He earned a Bachelors in English from Huntingdon College in Montgomery, AL and a Masters in Counseling & Development from Auburn University.

Managing an HVAC Service Department can be both challenging and rewarding. Join Ryan and Angie Snow as they share five secrets that have transformed their service department into an efficient and profitable powerhouse. These changes have led to a greater work-life balance for technicians, reduced turnover, higher average tickets, improved lead conversions, and happier customers. With a few simple adjustments to your schedule, systems, and processes, you can be the catalyst that drives success in your service department. Learn how these strategic tweaks can enhance efficiency and profitability, making your team more satisfied and your customers more delighted.

Ryan Snow and Angie Snow
Service Titan Western Heating & Air

Ryan and Angie Snow are the dynamic leaders behind Western Heating, Air & Plumbing in Orem, Utah, where they have significantly grown the business since 2007. Under their leadership, the company expanded from a small team to over 50 employees and three locations, earning numerous awards, including the "Best of Utah Valley." Ryan, with a background in Technology Management and extensive HVACR experience, focuses on creating a positive work culture, employee satisfaction, and a high level of service. Angie, initially a second-grade teacher, emphasizes honesty, customer service, and community involvement, which contributes to the company's trusted reputation. Both are recognized for their coaching and consulting efforts, helping other contractors succeed in the HVACR industry./p>

You can’t do it alone. You need an inspired team of exceptional performers to generate exceptional results. The best managers know how to attract talent and onboard them properly, then develop & retain the best team, leveraging their efforts to scale results and profits. Master the skills that will motivate your team, enhance culture, turbo charge performance, and accelerate results.

Rick Gutenmann
MAP Consulting, former Head of Training & Development at Goettl

Rick joined MAP after a successful career in a variety of business sectors spanning 35 years.

Rick's career began at Stony Brook University in Long Island, NY teaching students as well as recruiting, training, and developing entry level professionals. His many accomplishments and valuable contributions earned him the coveted university tenure.

His entrepreneurial spirit led him away from higher education and into the world of residential home construction. Rick started and developed a profitable business building custom beach homes in Pensacola, Florida. His attention to detail and commitment to quality earned recognition for ìHome of the Yearî during the West Florida HBA Parade of Homes in 2008.

Never shying away from the challenge of a career change, Rick earned a Florida real estate license and became an Accredited Business Intermediary (ABI) working for Business Brokers South. As a business broker, Rick learned how to calculate business valuations, bring buyers and sellers together, and facilitate sales. This experience also exposed him to a multitude of industries with a variety of business models and financial structures.

With a keen understanding of small business success factors, Rick turned his attention to the HVACR market and became a sales driver and general manager for Lee Heating & Cooling and later Climate Control Experts, both in Las Vegas, NV. As a Certified Building Analyst, Rick established himself as a leader in home energy efficiency within the residential HVACR industry.

His final stop in the HVACR industry was with Goettl Air Conditioning and Plumbing, one of the largest and most profitable HVACR businesses in North America and a star MAP client. As a member of Goettlís leadership team, Rick created an in-house training program (the Goettl Academy) focusing on both technician training as well as management and leadership development for Goettlís 12 locations. Goettl earned MAPís prestigious Presidentís Award 7 years in a row.

Rick is a voracious reader and life-long learner. He earned a Bachelors in English from Huntingdon College in Montgomery, AL and a Masters in Counseling & Development from Auburn University.

With injury commonplace in this industry, many workers become addicted to opioids in an effort to combat pain and mental stress. It only makes sense that workers would attempt to medicate with a legal substance when given the opportunity. This creates a precarious situation for employers trying to keep their workforce safe while accommodating employees with medical needs. Your business will need to take a clear stance on legalized marijuana. Join us as we review the impact of the legalization of marijuana on the HVACR industry and how you can navigate it.

Tray Batcher
Adams & Reese

Tray Batcher is a board-certified construction lawyer by The Florida Bar, representing clients in all aspects of construction law, including collections, contracts, lien law, bond law, construction defect litigation, OSHA defense, and licensing. Tray is recognized by his peers among Florida Super Lawyers® Rising Stars and Best Lawyers® Ones to Watch in Construction Law and Litigation: Construction.

Your feedback matters, and we've heard you loud and clear! This year, we're dedicating more time for you to foster better connections among your fellow attendees. Enjoy a delicious buffet lunch while engaging in meaningful conversations with your peers. Plus, don't miss the chance to gain insights from Gerry Den Ouden, ACCA's 2024 Service Manager of the Year.

Communication problems are costing us customers, employees, and dollars. It affects morale, retention, and profits. Good communication begins with good listening.While most people believe they are good listeners, the science tells us otherwise. Come learn how to develop better listening and communication skills. Discover how the best managers use the power of listening to drive better results, higher profits, happier employees, and accelerated careers.

Rick Gutenmann
MAP Consulting, former Head of Training & Development at Goettl

Rick joined MAP after a successful career in a variety of business sectors spanning 35 years.

Rick's career began at Stony Brook University in Long Island, NY teaching students as well as recruiting, training, and developing entry level professionals. His many accomplishments and valuable contributions earned him the coveted university tenure.

His entrepreneurial spirit led him away from higher education and into the world of residential home construction. Rick started and developed a profitable business building custom beach homes in Pensacola, Florida. His attention to detail and commitment to quality earned recognition for ìHome of the Yearî during the West Florida HBA Parade of Homes in 2008.

Never shying away from the challenge of a career change, Rick earned a Florida real estate license and became an Accredited Business Intermediary (ABI) working for Business Brokers South. As a business broker, Rick learned how to calculate business valuations, bring buyers and sellers together, and facilitate sales. This experience also exposed him to a multitude of industries with a variety of business models and financial structures.

With a keen understanding of small business success factors, Rick turned his attention to the HVACR market and became a sales driver and general manager for Lee Heating & Cooling and later Climate Control Experts, both in Las Vegas, NV. As a Certified Building Analyst, Rick established himself as a leader in home energy efficiency within the residential HVACR industry.

His final stop in the HVACR industry was with Goettl Air Conditioning and Plumbing, one of the largest and most profitable HVACR businesses in North America and a star MAP client. As a member of Goettlís leadership team, Rick created an in-house training program (the Goettl Academy) focusing on both technician training as well as management and leadership development for Goettlís 12 locations. Goettl earned MAPís prestigious Presidentís Award 7 years in a row.

Rick is a voracious reader and life-long learner. He earned a Bachelors in English from Huntingdon College in Montgomery, AL and a Masters in Counseling & Development from Auburn University.

Many contractors are excellent with their trade skills but can improve their business and leadership skills. Join long-time ACCA member Dave Peppelman as he discusses why "hands on implementation" is crucial in growing your business.

Dave Peppelman
HVAC Implementer

Dave Peppelman has over 25 years in the HVACR industry. He has worked with his father’s HVACR company for 15 years (handled every position from CSR to GM), worked for local, Minnesota companies, and owned and operated a wholesale company. Dave owns and operates the HVAC Implementer - a company that is committed to helping HVACR contractors increase profits and find freedom from their work through implementation of their business needs. Dave lives with his lovely wife Lisa and three beautiful daughters: Ellie, Lilly, and Gabby.

Time is our most precious resource. We can’t buy it, create it, or retrieve it. But we can make the most of it by taking charge of our actions and learning how to get more done in less time while creating the work-life balance we all crave. Prioritization, organization, delegation, focus, and action are your keys to generating breakthrough results and achieving your impossible.

Rick Gutenmann
MAP Consulting, former Head of Training & Development at Goettl

Rick joined MAP after a successful career in a variety of business sectors spanning 35 years.

Rick's career began at Stony Brook University in Long Island, NY teaching students as well as recruiting, training, and developing entry level professionals. His many accomplishments and valuable contributions earned him the coveted university tenure.

His entrepreneurial spirit led him away from higher education and into the world of residential home construction. Rick started and developed a profitable business building custom beach homes in Pensacola, Florida. His attention to detail and commitment to quality earned recognition for ìHome of the Yearî during the West Florida HBA Parade of Homes in 2008.

Never shying away from the challenge of a career change, Rick earned a Florida real estate license and became an Accredited Business Intermediary (ABI) working for Business Brokers South. As a business broker, Rick learned how to calculate business valuations, bring buyers and sellers together, and facilitate sales. This experience also exposed him to a multitude of industries with a variety of business models and financial structures.

With a keen understanding of small business success factors, Rick turned his attention to the HVACR market and became a sales driver and general manager for Lee Heating & Cooling and later Climate Control Experts, both in Las Vegas, NV. As a Certified Building Analyst, Rick established himself as a leader in home energy efficiency within the residential HVACR industry.

His final stop in the HVACR industry was with Goettl Air Conditioning and Plumbing, one of the largest and most profitable HVACR businesses in North America and a star MAP client. As a member of Goettlís leadership team, Rick created an in-house training program (the Goettl Academy) focusing on both technician training as well as management and leadership development for Goettlís 12 locations. Goettl earned MAPís prestigious Presidentís Award 7 years in a row.

Rick is a voracious reader and life-long learner. He earned a Bachelors in English from Huntingdon College in Montgomery, AL and a Masters in Counseling & Development from Auburn University.

In this session, we'll cover the deployment of artificial intelligence (AI), breaking down what it really is and how it works. We'll explore the opportunities Rilla's AI presents for your business, but most importantly, we'll equip you with strategies for leveraging our AI within your sales team. Whether you're new to AI or looking to deepen your understanding, this presentation will provide you with the knowledge and tools to thrive in the age of intelligent technology.

Will Gao
Rilla

Will Gao is the Head of Growth at Rilla, the leading speech analytics software for the home improvement industry. Backed by Bessemer Venture Partners, Rillavoice is revolutionizing the trades with AI-powered ride-alongs, and is featured on the Forbes Cloud 100, the Wealthy Contractor, and the Forbes Next 1000. Will used to work at Facebook, hated every second of it, and loves putting jelly on his bacon, egg, and cheese sandwiches.

Install it. Test it. Prove it. Learn how to dominate your market with ACCA’s Quality Installation (QI) certificates program powered by the measureQuick®? app, utilizing Bluetooth technology. QI certificates enable contractors to prove that they’ve used the best industry standards to stand out from the competition and deliver the value, comfort, and performance their customers want and deserve in an HVACR installation. This is a session you won’t want to miss!

Brian Feenie
ACCA

Brian Feenie has nearly 30 years' experience in the HVACR industry.? He has served as General Manager for a $6.5 million Home Services Company specializing in HVACR, Plumbing, and Home Security, and has also worked with a distributor and two software companies. He has extensive experience overseeing diverse teams, managing operations, and leveraging technology solutions for business growth. Brian has also sat at many kitchen tables and has firsthand knowledge of customer needs and preferences. ?

You can’t do it alone. You need an inspired team of exceptional performers to generate exceptional results. The best managers know how to attract talent and onboard them properly, then develop & retain the best team, leveraging their efforts to scale results and profits. Master the skills that will motivate your team, enhance culture, turbo charge performance, and accelerate results.

Rick Gutenmann
MAP Consulting, former Head of Training & Development at Goettl

Rick joined MAP after a successful career in a variety of business sectors spanning 35 years.

Rick's career began at Stony Brook University in Long Island, NY teaching students as well as recruiting, training, and developing entry level professionals. His many accomplishments and valuable contributions earned him the coveted university tenure.

His entrepreneurial spirit led him away from higher education and into the world of residential home construction. Rick started and developed a profitable business building custom beach homes in Pensacola, Florida. His attention to detail and commitment to quality earned recognition for ìHome of the Yearî during the West Florida HBA Parade of Homes in 2008.

Never shying away from the challenge of a career change, Rick earned a Florida real estate license and became an Accredited Business Intermediary (ABI) working for Business Brokers South. As a business broker, Rick learned how to calculate business valuations, bring buyers and sellers together, and facilitate sales. This experience also exposed him to a multitude of industries with a variety of business models and financial structures.

With a keen understanding of small business success factors, Rick turned his attention to the HVACR market and became a sales driver and general manager for Lee Heating & Cooling and later Climate Control Experts, both in Las Vegas, NV. As a Certified Building Analyst, Rick established himself as a leader in home energy efficiency within the residential HVACR industry.

His final stop in the HVACR industry was with Goettl Air Conditioning and Plumbing, one of the largest and most profitable HVACR businesses in North America and a star MAP client. As a member of Goettlís leadership team, Rick created an in-house training program (the Goettl Academy) focusing on both technician training as well as management and leadership development for Goettlís 12 locations. Goettl earned MAPís prestigious Presidentís Award 7 years in a row.

Rick is a voracious reader and life-long learner. He earned a Bachelors in English from Huntingdon College in Montgomery, AL and a Masters in Counseling & Development from Auburn University.

This session will review how to communicate open and honestly while being both caring and challenging. Attendees will learn how to practice and incorporate updated communication styles in the workplace. Participants will be able to: - Understand what kind, clear and sincere communication looks like. - How to build a candid culture. - Why it is important to take time to get to know your employees and show empathy.

Christyn Mueller
Johnson Controls

Christyn Mueller is passionate about advancing the HVACR workforce. As an Associate Director of Partner Enablement at Johnson Controls, she leads a team of facilitators and instructional designers who are responsible for designing and instructing technical and sales training programs. Christyn believes mentorship is paramount to career development – especially for women. It’s a resource she credits in advancing her own career. Christyn notes, “As a mother of three, I did not believe I could have a fulfilling career. It was my long-term mentor who showed me that being a mom did not make me less of an employee but rather, it provided me with experiences I could use within my work situations.” Paying this advice forward, Christyn is a member of the Johnson Controls Ducted Systems Mentorship Program Committee and joined both Women in HVACR and the Johnson Controls Women’s Global Network. She is passionate about connecting with other likeminded individuals who are working to make a difference within the industry. Outside of work, Christyn is thoroughly enjoying this season of parenthood especially when it leads to a great vacation.

Communication problems are costing us customers, employees, and dollars. It affects morale, retention, and profits. Good communication begins with good listening.While most people believe they are good listeners, the science tells us otherwise. Come learn how to develop better listening and communication skills. Discover how the best managers use the power of listening to drive better results, higher profits, happier employees, and accelerated careers.

Rick Gutenmann
MAP Consulting, former Head of Training & Development at Goettl

Rick joined MAP after a successful career in a variety of business sectors spanning 35 years.

Rick's career began at Stony Brook University in Long Island, NY teaching students as well as recruiting, training, and developing entry level professionals. His many accomplishments and valuable contributions earned him the coveted university tenure.

His entrepreneurial spirit led him away from higher education and into the world of residential home construction. Rick started and developed a profitable business building custom beach homes in Pensacola, Florida. His attention to detail and commitment to quality earned recognition for ìHome of the Yearî during the West Florida HBA Parade of Homes in 2008.

Never shying away from the challenge of a career change, Rick earned a Florida real estate license and became an Accredited Business Intermediary (ABI) working for Business Brokers South. As a business broker, Rick learned how to calculate business valuations, bring buyers and sellers together, and facilitate sales. This experience also exposed him to a multitude of industries with a variety of business models and financial structures.

With a keen understanding of small business success factors, Rick turned his attention to the HVACR market and became a sales driver and general manager for Lee Heating & Cooling and later Climate Control Experts, both in Las Vegas, NV. As a Certified Building Analyst, Rick established himself as a leader in home energy efficiency within the residential HVACR industry.

His final stop in the HVACR industry was with Goettl Air Conditioning and Plumbing, one of the largest and most profitable HVACR businesses in North America and a star MAP client. As a member of Goettlís leadership team, Rick created an in-house training program (the Goettl Academy) focusing on both technician training as well as management and leadership development for Goettlís 12 locations. Goettl earned MAPís prestigious Presidentís Award 7 years in a row.

Rick is a voracious reader and life-long learner. He earned a Bachelors in English from Huntingdon College in Montgomery, AL and a Masters in Counseling & Development from Auburn University.

Explore preventable, actionable strategies for tackling the root causes of callbacks. From incorrect airflow and refrigerant charges to electrical measurements and improper system design and maintenance techniques, we'll dissect each issue and equip you with the tools to address it effectively. Participants will:

• Discover how to prevent callbacks before they happen.
• Learn how to manage your team through an improved standard of care.
• Learn how to employ preventive measures that safeguard against common pitfalls.
• Learn best practices for everyday maintenance, repair, and installation tasks.

Join us and take the first step towards transforming your team's approach to callbacks, enhancing customer satisfaction, and fostering a consistent service culture.

Matt Akins
ACCA

Matt Akins, ACCA manager of HVACR education, has over sixteen years of HVACR experience, including five years as a technical trainer, teaching HVAC curriculum to hundreds of students nationwide. He has managed all aspects of the training process, including designing classes for duct design, refrigeration, and HVAC system diagnostics, editing existing classes, and updating them with current codes and laws.

As we wrap up our Service Manager Forum, we're excited to present a Panel Discussion featuring Gerry Den Ouden, our 2024 Service Manager of the Year, alongside three other passionate Service Managers. They'll offer insights into the industry and how events like this can propel your career forward. After lunch, don't miss the IHACI HVAC/R/SM Trade Show Event at the Pasadena Convention Center, right next to Hotel Dena.