Contractor Forum

angies list

  • 1.  angies list

    Posted 09-28-2017 08:03 PM
    I'm considering trying Angies List, has anyone had any experience with them good or bad.
    Thanks,  John

    John Johnson CM
    Johnson Plumbing, Heating and Cooling, LLC
    Beloit KS
    (785) 738-2707

  • 2.  RE: angies list

    Posted 09-29-2017 08:54 AM
    We had used Angie's List in the past and had a bad experience.  It has been several years ago and certain issues have been fixed, but we will not pay for advertising with them again.  The free listing is fine and is a good way for clients to leave a review on your company.  Our experience with the paid advertising is as follows:

    We entered a one year contract, not a large one since we are a smaller company.  They contact you (or are supposed to contact you) to set up your areas of service, design the ads, etc.  It took almost two months after signing the contract to get someone to get back with us to customize.  Then we spent the next 6 months (and countless office hours) on the phone trying to get them to fix multiple errors including grammar errors, our ads showing in areas we do not service and not showing up in areas that we do service.  There must've been massive constant turnover in the company, since our account rep kept getting changed before we got things corrected and had to start from scratch multiple times.  Also, we were told that we we show up on a certain place on the list when someone searched since we had good reviews.  But they changed the criteria to whichever company paid more for advertising shortly after we signed.  We tested searches several times during the year, and we didn't even show up most of the time.  After 1 year of headache, we received 1 lead from Angies List, which was not a result of the advertising with them.  They had gotten our name from another source and went to Angies List to check our reviews specifically.

    So to summarize, we got about 4 months of advertising (after the errors were fixed) during the year.  Then were were harassed (constantly called by multiple people, sometimes several calls in one day) for the next two years to buy more advertising from them, till we had to get firm and tell them not to call us anymore.  The company is constantly changing and they may have fixed these issues, but I am not taking another chance with them.

    Linnea Sweetwood
    A & L Heating and Air, LLC
    Maryville TN

  • 3.  RE: angies list

    Posted 09-29-2017 09:09 AM
    We've used Angie's list for several years now and it's been a souce of good leads, you can also have a storefrot there.

    Edward Humbert/CEO
    Complete Heating & Cooling
    Fredericksburg, VA
    540-379-8549 c

  • 4.  RE: angies list

    Posted 09-29-2017 03:39 PM
    We used them for a few years.

    • They do a good job of verifying contractors are qualified for the work they're promoting.
    • We had no problems with being billed for 'fake' leads (I can't say this for every company).
    • They have a loyal customer base upon which you can build.
    • You have options to meet your budget.
    • Their platform allows you to do a lot of customization, book appointments, offer coupons, etc.
    • You can use their data to build referrals.
    • I found them to be a relatively expensive lead source given our own closure rates and average ticket amounts.
    • They were constantly trying to upsell to us even when they hadn't first proven their value.
    • Their customer base was, to us, too price-sensitive. They attract people who want to pay less, and we want people who are willing and able to pay more. So this was a con for us, although it could be a pro for someone else.
    All that being said, all of your marketing spend should be consistent with your own marketing strategy that supports your corporate strategy. I think Angie's List is a better company than most, but that price sensitivity in their customer base (at least it was the case in my market) made them inconsistent with our own strategy. Overall I think they're competent, and they can be affordable, so I wouldn't hesitate to recommend them. But you first have to ask yourself this - Is this the best use of my money?

    Linda Couch
    Chief Operating Officer
    Parrish Services
    Manassas VA

  • 5.  RE: angies list

    Posted 09-29-2017 08:30 PM
    We have been advertising with Angie's List for the past 12 years straight with very good success.  We have over 900 reviews of which most are very positive.  We do not ask our clients to review us, (some will say you should push that whenever possible) but we rely on good work being noticed.  With that being said, if we do get a bad review, we immediately address it with the client and try to remedy the situation and ask for a follow up to the review.  We always follow up with a rebuttal about the outcome.  If we cannot makes things right with the client or they are just being unreasonable, we will state that we tried in the rebuttal.  My advice would be to go to the site and check out who is advertising and how they are doing.  When it comes to negotiating with Angie's List, be sure to only pay for the service area you want and only commit to one year at a time.

    Good luck!

    Kurt Wakefield
    General Manager
    Service Now Inc. Heating & Cooling
    Clackamas OR

  • 6.  RE: angies list

    Posted 09-30-2017 02:15 PM
    Although we have tried many pay-per-lead companies, we haven't tried Angie's list. They keep calling and keep telling us they are different.  I always ask the question: If you have a good product and you can stand behind it, why insist on a one year contract.  We are a small company and I have made it a company policy not to sign with any service requiring a one year contract.  Cellular companies are the exception.

    You may or may not know that Google will be rolling out Google Home Services which basically competes with pay-per-lead companies.  Here is a link to the information:

    About costs and payment - AdWords Express Help

    Ghassan Ziab
    TemperaturePro Central NJ
    East Brunswick,NJ

  • 7.  RE: angies list

    Posted 10-02-2017 08:51 AM
    I can state that they have flexibility. If you are firm on your position, just say you want to give it a go at 3 months, and see what they say.

    My negotiations were on price point, not on a full year contract, which i did agree to

    Gary Wilson, Owner
    Wilson Services, Inc.
    Northampton, MA

  • 8.  RE: angies list

    Posted 10-03-2017 10:33 AM

    Ever since Home Advisor has bought Angie's List they are just not the same.  Their client base no longer has to pay to see their product.  Causing the referrals moving away from people looking for a good quality contractor to someone looking only for price.  I have called them and told them to cancel my contract.  They have not stopped calling to the point of harassment.  I do not recommend.

    Keep in mind AL was very successful for us until then.

    Christine Loughman
    Kappl Heating & Air Conditioning
    Canoga Park CA
    (818) 772-6215

  • 9.  RE: angies list

    Posted 10-04-2017 08:17 AM
    A few years back we loved Angie's list. The customers were high quality and not concerned about price. They had to pay to be a member so they valued the resource.

    Not today, it's free to everyone and is becoming a lead aggregator like everyone else.  Not sure what will happen at year's end once more influence from home advisor comes in.

    The best way to use Angie's lost on my opinion is the daily specials which we don't use. These are typically low dollar tune ups for $39. We are not in that game but it could be used well by some.

    We saw that every year they raised the price but our tracked revenue headed down.  We cut our spending I'm glad this year on the most basic package and almost didn't do it at all. 

    Tyler Kime 
    Sent from my iPhone
    General Manager
    Standard Heating & Air Cond. Co., Inc.
    205-322-2679 office
    205-271-4332 direct

  • 10.  RE: angies list

    Posted 10-04-2017 10:57 AM

    I would agree with Christine. We have been with Angie for 11 or 12 years and have gained many loyal customers who are willing to pay for quality. Having said that, ever since the new CEO took over and dropped the membership fee the quality of the client has been severely denigrated (a lot of price shoppers). This has accelerated since the takeover by Home Advisor. Mostly price shoppers at this point. We will be reducing or eliminating our participation in their advertising when our contract comes up for renewal this year.


    Alan Schwarzschild


    Air, Plumbing & Heating Solutions

    410-356-4016 office

    410-356-4018 fax

    410-977-2848 cell



    "The Right Solution for Your Comfort"


    Lennox Premier Dealer

    Lennox Centurion Dealer Award, Top 10% Nationally

    Lennox Regional Partner of the Year 2016

    Mitsubishi Diamond Dealer

    Nexstar Member – Independent Contractors Network

    ACCA Member - National Air Conditioning Contractors Association

    HACC Member – Maryland Heating & Air Conditioning Contractors Assn.

    Angie's List Super Service Award Winner – 10 years in a row

    BBB A+ rating