You're viewing our online Q&As related to Sales & Marketing. Got a question? Members can ask us here.

References and Testimonials
References and testimonials give you credibility. Use them wisely. Read it.

Leads for a New Company
When you're starting a new company, you need customers -- fast. But first, you need leads. Read it.

Off-Peak Season Sales
You can't let the weather do your marketing for you, you have to be proactive and market all year long. Read it.

Keeping Maintenance Agreement Customers
You can keep maintenance agreement customers you've purchased from someone. Here's what to do and not do. Read it.

Using NATE Certification
You can use NATE certification to enhance your image of professionalism. Read it.

Ad Headlines
To be effective, an ad headline has to relate to the audience's emotions; it's not about how wonderful you are. Read it.

Be Specific with ROI
Match the benefits of efficient HVAC ownership Read it.

Maintenance Agreements
There are two ways to build a maintenance agreement customer base; put them together and see what happens! Read it.

Mailings to Neighborhoods
Your best bets are mailings to the neighbohoods where you have customers. Read it.

Advertising Budget
How much you spend on advertising depends on your goals. Read it.

Customer Retention vs. Acquisition
It costs 6 times more to acquire a new customer than retain an existing one. Read it.

Spending on Retention vs. Acquisition
It costs less to keep an existing customer than to bring in a new one. Read it.