At the National HVACR Residential Markeitng & Sales Forum, four of America’s top sales and marketing consultants will walk you through some of the key aspects of growing and sustaining a profitable residential sales operation, showing special tips, tricks, and techniques the whole way.
Our Master of Ceremonies, Joe Crisara of ContractorSelling.com, will guide participants through the event, provoking discussion through our interactive format that includes a “Game Show Giveaway,” consultant roundtable, and a chance for attendees to share what they learned and are taking back to their business to put into action.
Here’s what you’ll discover at the Residential Marketing & Sales Forum:
New Year, New Economy, New Marketing
Results driven contractor marketing has changed radically. From the decline of Yellow Pages to the power of the social media, local listings, and even the nearly ‘secret’ comeback of Direct Mail, marketing is a new frontier. This learning lab will show how contractors are generating more leads in less time (and for less money!) by using social media in this sizzling hot session.
Presentation led by Speaker Brian Kraff from Markethardware.com
“High impact forum — learned new techniques and approaches, confirmed some procedures in place, and networked with some great people.” Lance Sinclair, CHS, Sarasota, FL
Customer Disservice: How It’s Costing You A Fortune
Never before in history have customers been more ‘connected’ to you, each other, the world. An unresolved service issue today can become a public image nightmare…in mere minutes. Fortunately, the reverse is true, that “customer service excellence” can be a label your raving fan base pins on you for all to see, while they flock your way. In this learning lab attendees will discover modern methods of “Image Multiplication” by managing your online reviews in this sparkling session.
Presentation led by Mike Montano from ReviewBuzz.com
“I picked up a few wonderful business nuggets that will help me along my path to the gold.” Don Risher, Belair Engineering, Mitchellville, MD
An Open Book To Close More HVAC Sales
This is a ‘behind the scenes’ look into how a ‘normal’ presenter can go from a 31% closing ratio on equipment to a staggering 78% closing ratio… at higher prices! In this learning lab attendees will learn how the ‘science’ of selling in the new economy is surprisingly simple when you see how it’s done and then decide to apply 3 simple principles that could triple your results.
Presentation led by Joe Crisara of ContractorSelling.com
“Nice to have the discussion between all of these successful professionals — great ideas.” Donna Dixon, Excellent Air Heating & Cooling, Scottsville, NY
Creating & Managing Total Company Sales Awareness
Does your organization lack the punch or intensity to recognize when great opportunities are staring them in the face. Attendees will learn how to inspire and raise expectations and then how to coach your team to be accountable to reach those goals. This is a specific strategy session on how great managers can make a difference in your sales results.
Presentation led by Drew Cameron of HVAC Sellutions.
“The experience was great! Very educating. ” Danny Baumgartner, 3D Mechanical/Service Co., Kaufman, TX
Plus, spend some time learning one-on-one and sharing your ideas and what you learned …
One-On-One Consulting Roundtables
You’ve never seen anything like this. To wind up the first day, we’re going to ‘park’ (or perhaps chain!) a consultant at one table. Guests at that table can fire individual questions, or generate a group discussion to get insights normally only available with very expensive consulting time. But it’s included as part of you admission!
The Game Show Giveaway
Were you listening during sessions? Oh, really? Your table will submit answers to a few of the questions tossed out by presenters and the table that wins… really wins! Books, videos, and even one on one consulting time to be given away!
The Big Wrap Up – Summary, Take-Aways, & Your Action Plan
Let the coaches send you back to ‘the field’ with a perfect game plan! In this session, you’ll get the 60-minute summary of the session, plus the golden nuggets of training to put into place right away.
