7 Ways Your Website is LOSING You Sales
Presented by Brian Kraff, Market Hardware

Recorded on June 3, 2010

Click here to view this archived training session. (ComfortU subscribers only; click here to subscribe to ComfortU.)

Savvy HVAC contractors know having a website is not enough.  Today, a “bad” website causes more harm than good.  But how do you know what makes a website “bad?”  And, how do you know what graphic design and content writing elements turn ‘clicks’ into ‘phone calls’?   Revealing the secrets to success is Brian Kraff, veteran speaker at the Indoor Air Expo and CEO of Market Hardware, Inc.  Brian’s all-new presentation, “7 Ways Your Website is LOSING You Sales” is perfect for Web marketing rookies and pros alike.  On this webinar we promise you’ll learn something new to help you win more sales because of your Website!

About the Presenter: Brian was the founder of Market Hardware – one of the nation’s leading providers of Websites and Web marketing plans for Small Businesses.  He is a member of the ‘club’ of Internet media executives who are tapped into the daily changes in how the internet affects all small businesses.  Despite his penchant for “telling it like it is” they keep inviting him back to their secret meetings.

Brian was a part of the group of marketing experts who developed the pay-per-click model of Web marketing in 1996, the pay-per-lead model in 1997, and has been at the forefront of getting customers from the Web ever since. 

Prior to founding Market Hardware in 2002, Brian was the founder and CEO of eStudentLoan, the world's largest comparison marketplace for student loans, which partnered with national lenders such as Citibank, American Express, and Bank of America to serve over one million users.  eStudentLoan won numerous "Best of the Web" awards from Forbes, PC Novice Magazine, and Online Banking Report. 

Brian has a Bachelors of Arts degree from Cornell University and a Masters in Business Administration in Finance from Columbia Business School, where he focused on Managing New Ventures.

Click here to view this archived training session. (ComfortU subscribers only; click here to subscribe to ComfortU.)

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